November 2008
3 posts
22 Step Social Marketing Plan
Here’s a framework of 22 tools to consider with notable brand examples:
Blogs (Johnson & Johnson, Delta Air Lines)
Bookmarking/Tagging (Adobe, Kodak)
Brand monitoring (Dell, MINI)
Content aggregation (Alltop, EMC)
Crowdsourcing/Voting (Oracle, Starbucks)
Discussion boards and forums (IBM, Mountain Dew)
Events and meetups (Molson, Pampers)
Mashups (Fidelity Investments, Nike)
...
Use LinkedIn Effectively
Here are some essential Linkedin steps you can take to market yourself or your business:
Update and complete you linkedin profile
Add/find existing contacts (friend, family, co-workers)
Leverage your contacts to get introduced to THEIR contacts
Join a group, there are tons of them
Create a group, preferably one that either doesn’t exist
Have meet-up events or get together with members of...
Avoid the Salary Requirements Trap
“I completely understand why this is an important issue — you’re trying to determine who you want to continue in this process, and it doesn’t make much sense to pursue candidates you aren’t going to get.
Secondly, I know that the tendency is for people to lowball their salary range, because they don’t want to get out of the pool. My preference is to figure out,...