December 2008
3 posts
“Peter Kim, a former Forrester analyst, outlined a framework for measuring Social...”
– PR Squared: ROI for Social Media Marketing: It’s Complicated
“No marketing program has value that can be measured separately or independently....”
– excerpted from Strategy Maps by Bob Kaplan
SME uses for social media
In a user-generated content world, every person who steps through your door is a potential reviewer. Blogs, local city guides, and review sites are all part of this conversation. At the very least, you should know what they’re saying: rants, raves, and useful feedback you can act on. (It’s like a focus group, only more valuable.)
The insidious thing is, once you know what people are saying about...