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The 7 Harsh Realities of Social Media Marketing

Including helpful tips, from an expert in the field.

Glyphish

Great icons for great iPhone applications

Shape - CSS template

green, asian, one-column

Response to 'Why Social Media Isn't Living Up To...'

It seems that the businesses best suited to the social media environment would be those without the pointless overhead (literally) of an Industrial Age organizational structure, e.g. a “marketing department.”

Most people, when ordered to work towards making their position (and career) redundant, will do a remarkably poor job of it. Perhaps that is why the “re-engineering” is going so slowly?

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“Capitalism is eating itself. The market works, and when it works, it commodifies or obsoletes everything. That’s not to say that there’s no money out there to be had, but the money won’t come from a single, monolithic product line. The days of companies with names like ‘General Electric’ and ‘General Mills’ and ‘General Motors’ are over. The money on the table is like krill: a billion little entrepreneurial opportunities that can be discovered and exploited by smart, creative people.

“We will brute-force the problem-space of capitalism in the twenty first century. Our business plan is simple: we will hire the smartest people we can find and put them in small teams. They will go into the field with funding and communications infrastructure—all that stuff we have left over from the era of batteries and film—behind them, capitalized to find a place to live and work, and a job to do. A business to start. Our company isn’t a project that we pull together on, it’s a network of like-minded, cooperating autonomous teams, all of which are empowered to do whatever they want, provided that it returns something to our coffers. We will explore and exhaust the realm of commercial opportunities, and seek constantly to refine our tactics to mine those opportunities, and the krill will strain through our mighty maw and fill our hungry belly. This company isn’t a company anymore: this company is a network, an approach, a sensibility.”

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excerpted from Cory Doctorow’s Makers, Part 1 (of 81)

NYPD Press Passes

Here is an overview of the proposed revisions to the New York City Press Pass application process:

  • Restrictions limiting press passes to certain mediums will be removed— in the future, online, offline, on-air, etc. will all be treated equally.
  • To qualify for a press pass, the journalist or journalism organization will need to provide six clips from the last 24 months showing news-gathering activity that would require a press card— that would include live reportage from police and fire scenes, public assemblies, government press conferences, or similar events.
  • The new system will consist entirely of working press cards, reserve cards (issued to freelancers by a news organization), and single-event cards. The other press cards that were issued as a courtesy (but didn’t allow the reporter to cross police or fire lines) will be eliminated.
  • If an applicant for a press card is denied, there is a formal process to appeal, in which the city has a set period of time (90 days) to respond to the appeal. Previously, the city had no time limit for response, and applications often fell into a black hole of city bureaucracy.

"Public relations is changing from relying on official public releases to increasingly whispering to the right people in one’s social network."

Socialstructing: Bringing Social Back into Our Economy and Organizations - Boing Boing

Internet Marketing Channel Checklist

An overview of the different choices an agency has in spending client dollars; in which situations each is useful.

Starter Kits For Web Design

27 Toolkits, frameworks, and design templates. Towards a modularized design process.

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billyjane:


nice work! i think i’m a street art addict, always checkin’ out for new ones on the streetz… have to get out ‘nd make somethin’ too [my few last tries were total failure, gotta practice more ;]
STeW - samurai 
via:
stencils:S T e W

billyjane:

nice work! i think i’m a street art addict, always checkin’ out for new ones on the streetz… have to get out ‘nd make somethin’ too [my few last tries were total failure, gotta practice more ;]

STeW - samurai

via:

stencils:S T e W

Combine common graphics from past projects into one document for easy use in the future.

Design should never repeat itself, however there are certain elements that are often repeated out of necessity, such as icons, logos, symbols, etc. (particularly when you are creating a wireframe). Combine all of these common elements into one Photoshop or Illustrator document for future use. This will eliminate the search through past design documents for an icon or symbol you have already created.

File with common graphic elements.

Combine common graphics from past projects into one document for easy use in the future.

Design should never repeat itself, however there are certain elements that are often repeated out of necessity, such as icons, logos, symbols, etc. (particularly when you are creating a wireframe). Combine all of these common elements into one Photoshop or Illustrator document for future use. This will eliminate the search through past design documents for an icon or symbol you have already created.

File with common graphic elements.